Arte De La Calle

Arte De La Calle (Art of the Street) is a low-rider car show focused on uniting the car community and allowing new people to experience Chicano (Southwestern Mexican Americans) culture. There will be car auctions, authentic food, music, and dance lessons. This app serves as your “one-stop-shop” while attending the event. Its primary features are food screens, car facts screens, a general schedule, a personal schedule feature, and a digital.

Logo Design/Identity

UI/ UX Design

Awards:

GDUSA 59th Annual Design Compeition

The visual influence of this logo stems from Chicano murals both seen in the United States and Mexico. Skulls are consistent imagery seen with bright colors and organic linework that truly encapsulate the Chicano Culture.  

LOGO EVOLUTION

FIXING THE SHAPE

FINAL REFINEMENT

PLAYING WITH LINE WEIGHT

FIRST VECTOR